Ninja

Ninja is a globally recognized brand specializing in innovative kitchen appliances designed to simplify healthy living and meal preparation. Known for high-performance blenders, versatile air fryers, and advanced coffee systems, Ninja has established itself as a leader in the small domestic appliance market through a focus on power and multi-functionality.

Originally part of the Euro-Pro family of brands, Ninja originated in the United States. Today, the brand is owned by SharkNinja, Inc., which manages both the Ninja kitchen line and the Shark floor care line. The company is headquartered in Needham, Massachusetts, and operates as a major player in the global consumer electronics and home appliance sector.

While the brand's engineering and design are centered in the United States and the United Kingdom, the manufacturing of Ninja products is primarily carried out in China. In recent years, the company has also expanded its manufacturing footprint to other regions like Southeast Asia to diversify its supply chain and meet growing international demand.