Colgate Total Active Prevention Fresh Whitening toothpaste

Colgate is a global leader in oral hygiene, originally founded in the United States in the early 19th century. The 'Total' line is one of its most prominent sub-brands, marketed for its multi-benefit protection. While the brand has American roots, its manufacturing is highly globalized. For products sold in the North American market, such as the one in the image (noted by the English and French bilingual packaging typical for Canada), production often takes place in major facilities in Mexico. However, the company maintains a vast network of manufacturing sites across every continent to serve local markets.

The brand is owned by the Colgate-Palmolive Company, a multinational consumer products corporation specializing in household, health care, personal care, and veterinary products. Headquartered in New York City, it operates as the ultimate parent company, steering the brand's global strategy and sustainability initiatives into the future.