Coles Basmati Rice

Coles Basmati Rice is a premium long-grain rice product sourced specifically for the Australian market. The packaging indicates that the rice is grown and harvested at the foothills of the Himalayas, which is the traditional region for high-quality Basmati.

This specific product is part of the Coles supermartket private label range. While the production and farming take place in Pakistan—to leverage the geographical conditions required for authentic Basmati fragrance and length—the brand is owned and managed by Coles Group, one of Australia’s largest retail organisations.

Coles Group transitioned from being a subsidiary of Wesfarmers to a standalone publicly listed company on the Australian Securities Exchange. Today, the brand represents an Australian-owned entity that manages global supply chains to bring international food staples to local consumers under its own private branding.