Not Your Mother's Curl Talk

Not Your Mother's Curl Talk is a popular hair care collection specifically designed for curly, wavy, and coily hair textures. Known for its affordable professional-grade formulas, the line focuses on enhancing curl definition while remaining free of sulfates, silicones, and parabens. The brand has built a significant following through social media and retail partnerships, positioning itself as an accessible option for those following the 'Curly Girl Method' principles.

The Curl Talk line is manufactured in the United States, maintaining strict quality control over its chemical formulations. The brand's parent company, DeMert Brands, oversees the entire production and distribution process. This domestic manufacturing approach allows the brand to respond quickly to market trends and maintain a consistent supply chain for major retailers across North America.

Originally founded in Florida, Not Your Mother's remains under the ownership of DeMert Brands, Inc. The company has successfully resisted acquisition by larger multinational conglomerates, remaining an independent entity in the beauty industry. This independence has allowed the brand to maintain its unique identity and direct relationship with its consumer base while expanding its product portfolio to include various hair concerns beyond just curl maintenance.