ja! Smile with me handkerchiefs

The product 'ja! Smile with me' refers to 4-ply tissues or handkerchiefs produced under the private label 'ja!', which is the discount brand of the German retail giant REWE Group. This brand was created to provide budget-friendly alternatives to national brands within REWE and Penny supermarkets.

Handkerchiefs under the ja! brand are typically manufactured by specialized paper processing companies across Europe, with a primary focus on production facilities in Germany to maintain low logistics costs. The ja! brand remains a cornerstone of REWE Group's strategy, owned and managed entirely by the Cologne-based cooperative. The ultimate ownership lies with REWE-Zentral AG, one of Europe's leading trade and tourism groups.