Element Footwear

Element is a globally recognized lifestyle brand that emerged from the skateboarding culture of the early 1990s. Founded by Johnny Schillereff in Atlanta, Georgia, the brand was built on the pillars of nature, art, and the skate community. Over the decades, Element has evolved from a hardware and deck company into a comprehensive apparel and footwear label, known for its durable skate shoes and eco-conscious initiatives like the 'Conscious by Nature' program.

Today, the manufacturing of Element footwear is carried out primarily in specialized facilities across East and Southeast Asia, ensuring high-quality performance standards for skaters. While the brand maintains its American roots in spirit, it has undergone several changes in corporate ownership to scale its global reach.

In recent years, the ownership of Element transitioned as part of a larger consolidation within the action sports industry. The brand is now part of the Boardriders group, which was acquired by Authentic Brands Group (ABG) in 2023. This move places Element within a massive portfolio of iconic brands, where it continues to operate as a leader in street and skate fashion while benefiting from the global infrastructure of its New York-based parent company.