Vita Coco Coconut Water

Vita Coco is a pioneering brand in the global functional beverage market, specifically known for popularising coconut water in Western markets. The brand was founded in 2004 by Michael Kirban and Ira Liran after a chance encounter in a bar in New York City with two Brazilian women. This sparked the idea to bring Brazil's favourite hydration drink to the United States.

While the brand originated in the United States, its manufacturing is inherently global due to the nature of the raw material. Vita Coco sources its coconuts and packages its products in tropical regions where coconuts grow naturally in abundance, including Brazil, the Philippines, Indonesia, Malaysia, Thailand, and Sri Lanka. This supply chain ensures the product is packaged near the source to maintain freshness.

Today, the brand is owned by The Vita Coco Company, Inc. (formerly New Age Beverages Corporation). The company has successfully evolved from a startup to a publicly-traded entity on the NASDAQ. It remains headquartered in New York City and continues to lead the category through innovation in packaging and expanded lifestyle hydration products.