Deluxe Himalayan Rock Salt

Deluxe is a premium private label brand owned by the German global discount supermarket chain, Lidl. The brand was created to offer gourmet and high-quality food products at competitive prices, typically marketed during festive periods or as a staple luxury line in Lidl stores.

The Himalayan Rock Salt itself is sourced and mined from the Salt Range in the Punjab region of Pakistan, which is the only location in the world where authentic Himalayan pink salt is found. Following extraction, the salt is transported to Europe, primarily Germany, where it is processed, graded, and packaged for distribution across Lidl's extensive international retail network. As a private label, ownership remains entirely with the Lidl Schwarz Gruppe.