Snack a Jacks rice cakes

Snack a Jacks is a leading snack brand specialized in light, flavored rice and corn cakes. Originally launched in the United Kingdom in the late 1990s (around 1998) by the Quaker Oats Company, the brand quickly established itself as a popular 'better-for-you' alternative to traditional potato crisps. It was designed to offer a satisfying crunch with significantly fewer calories, catering to health-conscious consumers.

In 2001, PepsiCo acquired the Quaker Oats Company in a multi-billion dollar deal, which brought Snack a Jacks under its vast global umbrella. Today, the brand is managed in the UK as part of PepsiCo's Walkers snack division. Manufacturing is primarily concentrated in the United Kingdom, specifically at PepsiCo's production facilities in Leicester. The brand remains a dominant player in the rice cake sub-segment, known for its variety of sweet and savory flavors such as Caramel, Salt & Vinegar, and Cheese.