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Life Brand is a private label brand primarily found in Shoppers Drug Mart locations across Canada. It was originally introduced in 1962 by Shoppers Drug Mart as a value-oriented alternative to national brands.
Manufacturing for Life Brand products is typically handled by third-party contract manufacturers, often within Canada or the United States, to meet the specific health and beauty standards of the Canadian market. The brand is deeply integrated into the Canadian retail landscape, serving as a staple for grocery and pharmacy shoppers.
The brand is currently owned by Loblaw Companies Limited, which acquired Shoppers Drug Mart in 2014. Loblaw is Canada's largest food and pharmacy retailer and remains the ultimate owner of the brand, headquartered in Brampton, Ontario.
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