SunRice Jasmine Rice

SunRice Jasmine Rice is a popular pantry staple known for its fragrant aroma and fluffy texture, specifically designed for quick preparation within 90 seconds. While the SunRice brand is iconically Australian, its Jasmine rice varieties are primarily sourced from Thailand, the traditional home of Jasmine rice (Hom Mali), and processed in mills across Southeast Asia, including Vietnam, to meet global demand.

The brand has a storied history, originating in 1950 when rice growers in the Riverina region of New South Wales, Australia, formed a cooperative to mill and market their crops. Today, it has evolved into the SunRice Group (Ricegrowers Limited), a major global food company listed on the Australian Securities Exchange. Despite its international expansion and diverse sourcing, the company remains deeply connected to its Australian roots through its unique share structure, which ensures that Australian rice growers maintain significant voting influence over the company's direction.