Surreal cereal

Surreal is an innovative UK-based food brand that reinvented traditional breakfast cereals to meet modern nutritional demands. Launched in 2022, the brand focuses on high-protein, zero-sugar, and keto-friendly recipes that mimic the nostalgic flavors of childhood cereals without the health drawbacks. The company is known for its playful and transparent marketing style.

All Surreal products are primary manufactured within the United Kingdom. As an independent startup, the brand maintains close control over its production processes to ensure high quality and protein density. Its manufacturing focus is centered on plant-based ingredients, utilizing soy and pea proteins to achieve its unique nutritional profile.

Surreal is owned and operated by Surreal Food Co Ltd. The brand was founded by Kit Gammell and Felix Fehlberg, both former employees of the beverage company Grazed. It remains an independent entity headquartered in London, focusing on the direct-to-consumer market and expanding into major UK retail chains. The brand continues to grow as a leader in the functional food category.