Toobs (Tasty Toobs)

Toobs, commonly known as Tasty Toobs, are a popular Australian savory snack known for their distinctive ring shape and tangy tomato seasoning. They occupy a unique place in snack food history, having been discontinued in 2001 and 2014, only to be brought back both times due to overwhelming public demand and intense consumer campaigns.

The product is primarily manufactured in Australia, maintaining a strong local heritage. The snack is celebrated for its spicy, tomato-based flavor profile and crunchy texture. Its intermittent availability over the decades has turned it into a cult classic within the Australian market.

Ownership of the brand resides with The Smiths Snackfood Company, which in turn is a subsidiary of PepsiCo. This alignment places the brand within one of the largest global snack food portfolios, benefiting from PepsiCo's international supply chain and distribution networks while remaining deeply rooted in Australian consumer culture.