Cif +Poder Dishwashing Liquid

Cif is a globally recognized household cleaning brand, perhaps most famous for its abrasive cleaning creams. Originally launched in France in 1969 as Jif, the brand was later renamed to Cif in many markets across Europe and the rest of the world to ensure phonetic uniformity across various languages. The brand is particularly dominant in European and South American markets, where its product line has expanded from surface cleaners to include dishwashing detergents like the one pictured.

The brand is owned by Unilever, one of the world's largest consumer goods companies. Given Unilever's vast global infrastructure, Cif products are manufactured in multiple countries to serve local markets efficiently. The specific bottle shown, labeled in Portuguese (Limão Verde), is typically produced and distributed within the Iberian Peninsula or South American markets to serve those specific consumer bases. Unilever continues to manage the brand under its Home Care division, investing in 'improved formulas' like the one showcased on this label.