Alterra Repair Lippenpflege

Alterra Naturkosmetik is a well-established German brand specializing in certified natural cosmetics. The product shown is a Repair lip balm, designed for intensive lip care using natural ingredients. Alterra is a private label brand specifically created by the Rossmann drugstore chain, which is one of the largest pharmacy retailers in Europe.

Historically and currently, Alterra products are manufactured in Germany to meet strict European organic and natural certification standards, such as NATRUE. The brand reflects Rossmann's strategy to provide sustainable and eco-friendly personal care alternatives at competitive prices. As a private label, the ultimate ownership and distribution remain consolidated under the Rossmann corporate umbrella, maintaining a strong focus on the DACH region market.