Carrefour Basmati Long Grain Rice

Carrefour Basmati Rice is a premium grain product marketed under the private label of the French retail giant Carrefour. This specific packaging, featuring a barcode starting with 324 (identifying France as the country of company registration), is designed for various European markets including France, Spain, and Italy. Basmati rice is traditionally sourced from the Himalayan foothills, primarily India or Pakistan, though it is processed and packaged through Carrefour's extensive global supply chain network.

As a private label product, the brand belongs entirely to Carrefour SA. The company, founded in 1958 in Annecy, France, has grown into one of the world's largest hypermarket chains. The brand operates with a focus on providing quality pantry staples at competitive price points, leveraging direct partnerships with agricultural suppliers globally. While the rice is harvested in South Asia, the quality control and distribution are managed by Carrefour's European divisions, ensuring adherence to EU food safety standards.