Tick Tock Rooibos Tea

Tick Tock is a historic brand specializing in rooibos tea, also known as red bush tea. The brand has a deep heritage, being linked to the family of Benjamin Ginsberg, the pioneer who first refined the traditional wild plant into the rooibos tea enjoyed today. The product is harvested and fermented in the Cederberg Mountains of South Africa, which is the only region in the world where rooibos naturally grows.

Today, Tick Tock remains a major part of the British tea market, known for its natural caffeine-free properties and antioxidant benefits. While the tea is grown and processed in South Africa, the brand is managed from the United Kingdom. It remains a family-owned business, maintaining the traditions established by the Ginsberg family four generations ago. This continuity allows the brand to maintain high standards of quality and a strong connection to its botanical roots.