Raid Max Multi Insect Killer

Raid is a globally recognized brand of insecticide products, originally launched in 1956 into the home pesticide market. It has since become a household name for dealing with a variety of pests, including ants, cockroaches, and flies.

The product is part of the S.C. Johnson & Son portfolio, a privately held American company headquartered in Racine, Wisconsin. In the Australian market, Raid Max products are commonly manufactured locally by S.C. Johnson & Son Pty Ltd to serve the Oceania region, utilizing specialized aerosol technologies like the double nozzle shown on the packaging.

S.C. Johnson remains a family-owned enterprise, often branding its products with the 'S.C. Johnson A Family Company' seal. They manage the entire lifecycle of the brand from research and development to global distribution through various local subsidiaries.