smol laundry detergent

smol is a modern, direct-to-consumer cleaning brand that launched in 2018. It revolutionized the household cleaning market by offering high-performance, eco-friendly laundry and dishwashing pods delivered directly to consumers via a subscription model. The brand is well-known for its focus on sustainability, using plastic-free packaging and concentrated formulas to reduce carbon footprints.

The company was founded in the United Kingdom by former Unilever executives who sought to simplify the laundry process while making it more environmentally responsible. While the brand has expanded its product line to include personal care and surface cleaners, its core identity remains rooted in ethical manufacturing and reducing waste. smol remains an independent company, managed by its original founders and backed by venture capital investment, maintaining its headquarters and primary manufacturing operations within the UK.