Vimto No Added Sugar Double Strength squash

Vimto is a distinctively flavored fruit drink with a rich heritage originating in Manchester, United Kingdom. Invented in 1908 by John Noel Nichols, it was originally launched as a health tonic called Vim Tonic. The secret recipe includes a blend of grape, raspberry, and blackcurrant juices combined with a unique mix of herbs and spices.

Today, the brand remains under the ownership of Nichols plc, the company founded by its creator. While Vimto is a global brand with a particularly strong presence in the Middle East and Africa, the production for the UK market is primarily handled in the United Kingdom. As of 2025 and beyond, Nichols plc continues to operate as an independent public limited company, maintaining its headquarters in Newton-le-Willows, Merseyside.