Delia Classic Zephyr heated tobacco sticks

Delia is a brand of heated tobacco sticks specifically designed for use with the IQOS heat-not-burn technology, specifically the ILUMA series which utilizes Smartcore Inductive System. While the brand is global, it is prominently marketed in regions like Europe as an alternative to traditional cigarettes. These products are manufactured in Philip Morris International's specialized facilities located in several countries to serve the global market.

Philip Morris International (PMI), the ultimate owner, has been pivoting its business model towards a 'smoke-free' future, investing billions into the development of non-combustible alternatives. The Delia brand represents one of their newer entry-level or regional specific offerings within the heated tobacco category, maintaining the high standards associated with the parent company's engineering.