Grumme Gul Såpa

Grumme is one of Sweden's most iconic and environmentally friendly household cleaning brands. Founded in 1882 by Ferdinand Grumme in Stockholm, the brand originally started as a soap manufacturer. Its signature product, Grumme Såpa (pine soap), has been a staple in Swedish homes for generations due to its natural ingredients and biodegradable properties. The 'Gul Såpa' (Yellow Soap) variant is based on tall oil, a byproduct of the forestry industry, which provides its characteristic scent and cleaning efficiency.

Historically, Grumme was a family-owned enterprise before being acquired by various entities over the decades. Today, Grumme is owned by the Norwegian conglomerate Orkla, specifically through its Orkla Home & Personal Care division. Despite its Norwegian ownership, the brand maintains its deep Swedish heritage, with production primarily centered in Sweden. Orkla is one of the largest consumer goods companies in the Nordic region, focusing on sustainable and local brands.