Fleuril fabric detergent

Fleuril is a well-known laundry detergent brand specialized in fiber care and color protection. Originally developed to provide gentle cleaning for delicate fabrics, the brand has expanded its portfolio to include specialized formulas for darks, whites, and varying synthetic materials. Its primary mission is to maintain the longevity of clothing through advanced enzyme technology.

The brand is manufactured across several European locations to serve local markets efficiently, with major production facilities located in Germany and neighboring EU countries. This regional manufacturing ensures a localized supply chain and market-specific product variations.

Fleuril is a brand owned by Henkel, a German multinational chemical and consumer goods giant. Founded in 1876, Henkel has become a global leader in both industrial and consumer sectors. The brand is often marketed under synonymous names like Perwoll in Germany or L'Arbre Vert in specific different contexts, though it remains a flagship care brand within Henkel's Laundry & Home Care division. Henkel maintains its headquarters in Düsseldorf, Germany, and oversees global distribution.