Natural American Spirit Rolling Tobacco

Natural American Spirit is a brand of tobacco products founded in 1982 by the Santa Fe Natural Tobacco Company. The brand is known for its marketing of 'natural' tobacco and its iconic logo depicting a Native American chieftain. While originally an American brand, its international rights were sold to Japan Tobacco (JT) in 2015.

For the European market, the tobacco is typically processed and packaged in various locations depending on regional supply chains, often involving facilities in the EU or Switzerland. The packaging shown features health warnings in Spanish, indicating it is intended for the Spanish market. Ownership today is split: Reynolds American (a subsidiary of British American Tobacco) owns the brand in the United States, while Japan Tobacco International (JTI) handles all operations and ownership for international markets including Spain.