Wolf of Wilderness Performance dry dog food

Wolf of Wilderness is a premium pet food brand that focuses on a species-appropriate diet based on the ancestral eating habits of wolves. The brand is a private label exclusively developed for and distributed by the German e-commerce giant zooplus SE. The product line is known for being grain-free and containing high levels of fresh meat, appealing to pet owners seeking natural nutrition for their dogs.

While the brand was founded and is managed from Germany, the manufacturing takes place in various specialized facilities throughout Europe to ensure high quality and logistics efficiency. The brand's ultimate owner, zooplus SE, was acquired by a consortium led by the private equity firms Hellman & Friedman and EQT Group in 2021, marking a significant shift in its corporate ownership while maintaining its headquarters in Munich.