Pilão Extraforte Ground Coffee

Pilão is one of the most iconic coffee brands in Brazil, originally launched in 1978. It is widely known as "The Strong Coffee of Brazil" due to its dark roast profile and intense flavor, which catered to the local preference for a robust morning brew.

Historically, the brand was part of the Brazilian company União, but ownership changed hands over the decades through various mergers and acquisitions. Today, the brand is owned by JDE Peet's, a global leader in the coffee and tea industry. While the parent company is headquartered in the Netherlands, Pilão continues to be manufactured primarily within Brazil to serve its massive local market, utilizing beans sourced from Brazilian plantations.