Coolree Irish Lactose Free Milk

Coolree is a proprietary brand of dairy products predominantly sold through Lidl Ireland and Lidl Northern Ireland. The milk is sourced from Irish farms and processed within the Republic of Ireland, carrying the 'Bord Bia' Quality Mark which guarantees that the product was produced and processed in Ireland to the highest quality standards.

The brand is synonymous with local Irish dairy sourcing, part of Lidl's strategy to partner with local suppliers such as Arrabawn Co-op or Strathroy Dairy to produce their private label milk ranges. As a Lidl brand, it offers consumers a specialized dietary alternative in the form of lactose-free milk while maintaining the traditional taste and nutritional profile of Irish dairy.

The ultimate ownership of the brand lies with the Schwarz Group, a German multinational retail giant that operates the Lidl and Kaufland chains. Headquartered in Neckarsulm, Baden-Württemberg, the Schwarz Group is one of the largest retailers in the world, managing a vast portfolio of private label brands tailored to local markets across Europe and the United States.