ja! Still Natürliches Mineralwasser

ja! is a well-known private label brand found in German supermarkets. This product is 'Still Natürliches Mineralwasser', which is a non-carbonated natural mineral water. As a private label of the REWE Group, the water is typically sourced and bottled at various regional springs across Germany to ensure supply chain efficiency and local distribution.

The ja! brand was created in 1982 by the REWE Group to offer consumers high-quality products at competitive discount prices. This strategy allowed the supermarket giant to compete directly with German discounters like Aldi and Lidl. Today, it remains one of the most recognized house brands in Germany.

The ultimate owner is REWE Group, a major German retail and tourism cooperative based in Cologne. The company operates thousands of supermarkets and convenience stores, utilizing the ja! brand as its primary entry-level value line across its retail network.