Xtra pappersnäsdukar tissues

Xtra is a budget-friendly private label brand used by Coop across the Nordic region, including Sweden, Norway, Denmark, and Finland. These specific 3-ply paper tissues are a staple of their personal hygiene range, designed to provide value for money while meeting basic household needs.

As a private label, Xtra is owned by Coop Trading, a joint procurement company for the Nordic consumer retail cooperatives. The brand was established to offer a low-price alternative to national brands within Coop stores. While Coop Trading is headquartered in Denmark, the manufacturing of Xtra paper products occurs in various locations across Europe to optimize supply chains, depending on the specific retail market. The ultimate ownership lies with the various national cooperative federations that make up the Coop brand in Northern Europe.