Feastables MrBeast Chocolate Bars

Feastables is a mission-driven snack brand launched by Jimmy Donaldson, the globally recognized YouTube personality known as MrBeast. The brand debuted in early 2022, focusing initially on chocolate bars with limited ingredients, such as organic cocoa, to provide a 'better-for-you' alternative to traditional candies. Since its inception, Feastables has rapidly expanded its product line to include cookies, gummies, and various limited-edition snacks, leveraging MrBeast's massive digital footprint for marketing.

While the brand was founded in the United States, Feastables has expanded its manufacturing and distribution footprint to meet international demand, particularly in markets like Canada, the UK, and Australia. The product is manufactured through several contract manufacturing partners rather than a single dedicated facility. In 2024, the brand underwent a significant relaunch with a new recipe and branding to compete more directly with major global confectionery giants like Hershey and Mars.

Feastables remains an independent company under the majority ownership of Jimmy Donaldson. Unlike many snack brands that are acquired by conglomerates, Feastables continues to operate as a creator-led business. The ultimate owner company is Feastables, Inc., headquartered in Chicago, Illinois. It is supported by various venture capital investors and strategic partners but maintains its independence as a leader in the creator-led economy Space.