Nectar Family Peach Fruit Juice

Nectar Family Peach (Breskva) is a popular fruit juice produced by Nectar, the leading regional juice manufacturer in Southeast Europe. Based in Bačka Palanka, Serbia, Nectar has grown from a domestic processing firm into a massive food and beverage group.

Since its founding in 1998, the company has heavily invested in local fruit production and high-tech processing facilities, ensuring that most of its products are manufactured within Serbia using regional ingredients. The brand is a household name across the Balkans and is exported to over 30 countries worldwide.

Under the ultimate ownership of the Radun family via Nectar d.o.o., the company significantly expanded its footprint in 2011 by acquiring the iconic Slovenian brand Fructal. Today, Nectar remains one of the rare large-scale beverage enterprises in the region that is privately held by domestic owners rather than a global multinational conglomerate.