La Vache qui Rit (The Laughing Cow) cheese wheel

The image features a creative upcycling or decor piece where a large promotional or decorative version of a La Vache qui Rit (The Laughing Cow) cheese wheel has been used as a seat cushion for a chair.

La Vache qui Rit brand was founded in France in 1921 by Léon Bel and is famous worldwide for its spreadable processed cheese triangles. The brand is owned by the Bel Group, a multinational cheese marketer headquartered in France. While the brand is quintessentially French, its products are manufactured in dozens of factories globally to serve local markets, though the primary headquarters and heritage remain in France.