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Cien is the private-label brand for personal care and beauty products owned by the German discount retailer Lidl. The brand was established to provide high-quality cosmetic and hygiene alternatives at competitive prices within the Lidl ecosystem.
Manufacturing for Cien products is largely centralized in Germany, utilizing various third-party specialized laboratory partners to ensure compliance with strict European COSMOS and safety standards. However, depending on the specific regional market, production may occasionally occur in other European countries to optimize logistics.
As a private label, Cien does not operate as an independent company but is fully integrated into the corporate structure of the Schwarz Group, which is the ultimate parent company of Lidl. Headquartered in Neckarsulm, Germany, the Schwarz Group is one of the world's largest retail organizations, ensuring the brand's global distribution across thousands of Lidl stores worldwide.
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