Asda Shades Cube Tissues

Asda Shades Cube Tissues are a popular private-label hygiene product specifically developed for the UK market. These facial tissues are designed to provide both quality and value, featuring soft, absorbent paper packaged in decorative cube-shaped boxes suitable for various household settings. The Shades brand represents Asda's dedicated line for paper-based hygiene products, including toilet rolls and kitchen towels.

As an exclusive brand of Asda, the product's origin is deeply rooted in the British retail sector. While Asda was owned by the American retail giant Walmart for several decades, it returned to British ownership in early 2021. The manufacturing of Shades paper products is primarily concentrated within the United Kingdom to maintain supply chain efficiency and support local industry, though raw pulp material is sourced internationally following sustainability standards.

The brand is currently owned by Asda Stores Ltd., which is under the ultimate ownership of the Issa brothers and TDR Capital. This ownership structure reflects a significant shift back to a UK-headquartered strategic focus, ensuring that the Shades product line remains a staple of British household essential goods.