Aussie Hair Care

Aussie is a world-renowned hair care brand famous for its signature purple packaging and unique scents. Despite the name and the kangaroo logo, the brand's history is deeply rooted in the United States. Founded in 1979 by Tom Redmond, an American businessman, the inspiration for the brand came after a trip to Australia where Redmond discovered various exotic ingredients like macadamia nut oil and jojoba.

Today, the brand is a major player in the global personal care market. While the brand evokes the spirit of the Australian outback, the majority of its manufacturing and formulation takes place in North America and Europe to serve its primary markets. The brand remains highly successful by positioning itself as a fun, high-performance solution for damaged and dry hair through its famous '3 Minute Miracle' line.

Ownership of Aussie changed hands several times as it grew into a mass-market staple. It was eventually acquired by the multinational conglomerate Procter & Gamble, which has integrated the brand into its extensive beauty and grooming portfolio, ensuring its availability in drugstores and supermarkets worldwide.