Bio Extratus hair care

Bio Extratus is a prominent Brazilian cosmetics brand founded in 1989 by hairdressers who aimed to create high-quality products using natural ingredients. The company is headquartered in Alvinópolis, Minas Gerais, where it maintains its own manufacturing plant and a focus on socio-environmental responsibility.

The brand has grown from a small family-run operation into one of the most recognized hair care lines in Brazil, specializing in professional-grade treatments for various hair types. As of 2024 and looking toward 2026, the brand remains independently owned by its founding family through Bio Extratus Cosméticos Naturais, resisting the consolidation typical of the global cosmetics industry to maintain its botanical-focused identity.