Fresh & Free Active Peppermint chewing gum

Fresh & Free is a private-label brand specialized in oral care chewing gums, widely recognized for being a sugar-free, vegan-friendly option. This brand is a strategic asset of Lidl, a global German discount supermarket chain. The product is designed to promote dental hygiene (Zahnpflege) and is marketed under the 'Fresh & Free' label to offer high-quality confectionery at a competitive price point.

The manufacturing of these items typically occurs in Germany, leveraging the production capabilities of Schwarz Produktion, which is the internal manufacturing division of the Schwarz Group. This vertical integration allows the brand to maintain strict quality standards while ensuring broad availability across Lidl's expansive retail network in Europe and the United States. Ownership remains entirely within the Schwarz Group family of companies.