Waterloo Sparkling Water Blackberry Lemonade

Waterloo Sparkling Water Brand Overview

Waterloo Sparkling Water was founded in 2017 in Austin, Texas, a city known for its vibrant culinary scene and innovation. The brand was created with the goal of providing a bold, flavorful, and high-quality alternative in the growing sparkling water category. From its inception, Waterloo focused on using non-GMO Project Verified flavors and purified carbonated water, avoiding sugars, calories, and sodium.

Origin and Corporate Ownership

The brand was originally launched by a group of beverage industry veterans. Due to its rapid success and strong market positioning, it was acquired in 2020 by an investment group led by Eurazeo, along with partners such as Flexis Capital and Moore Strategic Ventures. This acquisition allowed the brand to scale its distribution across North America significantly. The brand's identity remains deeply rooted in its Austin origins, often drawing inspiration from its local community for its distinct flavor profiles.

Manufacturing and Distribution

Waterloo Sparkling Water is primarily manufactured in the United States through a network of production facilities to ensure freshness and reduce the carbon footprint of its distribution. The product is widely available in major retailers and remains a key player in the carbonated beverage market, specifically appealing to health-conscious consumers looking for zero-calorie refreshment options.