Fox's Chocolatey Biscuits

Fox's Biscuits is a quintessential British confectionery brand with a history dating back to 1853, when Michael Spedding began baking brandy snaps in Batley, West Yorkshire. The brand grew significantly under the leadership of his son-in-law, Fred Ellis Fox, who expanded the product line to include the biscuits consumers recognize today.

Over the decades, the brand has undergone several changes in ownership. It was notably owned by Northern Foods for many years before being acquired by the 2 Sisters Food Group (Boparan Holdings). In 2020, a significant portion of the Fox's Biscuits business was sold to the Ferrero Group through one of its related companies. Today, the brand is part of the Cereal Partners family under the Ferrero umbrella, continuing its legacy of producing premium chocolate-coated biscuits.

Manufacturing remains primarily centered in the United Kingdom, specifically at its historic sites in Batley and Wesham, ensuring that the traditional British quality remains consistent. The brand is famous for its 'Chocolatey' range, which is known for having more chocolate than biscuit, a hallmark of the Fox's premium positioning in the snack market.