De Traay Honey and Organic Products

This image features a market stall showcasing a variety of organic products, prominently featuring the Dutch brand De Traay. Founded in 1977 by Wouter Vuyk in Leersum, the brand is a pioneer in the organic honey sector in the Netherlands. De Traay is known for its wide range of honey varieties, many of which are sourced from beekeepers across Europe and globally (including locations like New Zealand for Manuka honey) to ensure diversity and quality, though the processing and bottling primarily take place in their facility in Lelystad, Flevopolder.

Alongside the honey, the stall displays complementary organic brands such as Yogi Tea (notably their Christmas Tea) and Ovis sheep milk soap. Yogi Tea is an international brand with roots in the United States and production in Germany, while Ovis is a family-owned Austrian brand specializing in natural skincare. The presence of these brands suggests a specialized organic or health-focused market vendor. De Traay remains an independent, family-oriented company committed to biodiversity and sustainable beekeeping practices.