dm Soft & Sicher Tissues

Soft & Sicher is one of the many private-label brands developed by dm-drogerie markt, a major German retail chain. These balsam tissues are designed specifically for gentle personal care and hygiene. The brand serves as an affordable alternative to premium paper brands while maintaining high production standards. Ownership lies entirely with dm-drogerie markt, which manages the production through a network of contract manufacturers mainly located within Germany and neighboring European countries to ensure supply chain efficiency.

As a private label, Soft & Sicher is synonymous with dm's brand identity, focusing heavily on sustainability and quality within the drugstore sector. The parent company, based in Karlsruhe, Germany, oversees all product development and quality assurance, ensuring that the brand remains a staple for consumers in the DACH region.