Howdy Soft Drink

Howdy is a vintage brand of carbonated soft drinks, most famous for its orange-flavored soda. It was originally developed as a sister brand to the 7-Up beverage line to provide a fruity alternative to the lemon-lime market. The brand gained significant popularity in the mid-20th century across North America.

Today, the brand's ownership and manufacturing are tied to the evolution of the Seven-Up Company. Ownership currently resides with Keurig Dr Pepper (KDP), a major American beverage conglomerate. While the brand is not as widely distributed as it once was, it remains a classic name in the beverage industry, with production handled through various bottling facilities within the KDP network or licensed third-party bottlers depending on the region.