Lux

Lux is an iconic global brand specializing in skin hygiene and beauty products, most famous for its high-quality bars and liquid body washes. The brand was originally launched in the United Kingdom and United States as a 'luxury' laundry soap before pivoting to personal beauty care. Lux has long been associated with glamour, famously using Hollywood stars in its marketing campaigns to emphasize skin softness and fragrance.

Today, Lux is manufactured in various locations across the globe, including major facilities in India, Thailand, South Africa, and Egypt, to serve its massive international market. Its production follows the localized supply chain model characteristic of its parent company.

Lux is owned by Unilever, one of the world's largest consumer goods companies headquartered in London. Unilever manages the brand through various regional subsidiaries, maintaining Lux's position as a market leader in the hygiene and fragrance-infused personal care segment across Asia, the Middle East, and Latin America.