Simple Truth Organic products

Simple Truth is a massive private label brand introduced by The Kroger Co. in 2012. It was designed to meet the growing consumer demand for organic, natural, and 'free-from' ingredients. The brand spans across nearly every grocery category, from fresh produce and milk to frozen treats and pantry staples.

As a store brand, the manufacturing for Simple Truth is distributed across a large network of third-party suppliers and Kroger's own manufacturing plants throughout the United States and internationally. While many of the items are processed or packaged in the United States, specific origin depends entirely on the specific product type, such as juices sourced from global fruit concentrates or domestically raised organic chicken.

The brand is owned and operated by Kroger, one of the largest retailers in the world. As of 2024 and beyond, Kroger continues to invest heavily in Simple Truth as a cornerstone of its business strategy, often positioning it as an affordable alternative to premium national organic brands.