Mons Royale Merino apparel

Mons Royale is a high-performance outdoor clothing brand specializing in merino wool apparel designed for action sports like skiing, mountain biking, and hiking. Founded in Wanaka, New Zealand, the brand has achieved global recognition for combining technical performance with stylish aesthetic, allowing athletes to transition seamlessly from the mountains to urban environments.

While the brand's creative and technical design processes remain rooted in its New Zealand heritage, the manufacturing of its garments primarily takes place in specialized facilities in China and Vietnam. These partners are chosen for their expertise in handling high-quality merino fibers and technical textiles. Mons Royale maintains a focus on ethical production and sustainable sourcing of its raw materials, predominantly using ZQ Certified merino wool from New Zealand farms.

Currently, Mons Royale remains an independent entity owned by its founders and private investors. It has expanded its reach significantly through international distribution networks, particularly in Europe and North America, positioning itself as a leader in natural fiber performance wear.