Coca-Cola Zero Açúcar soft drink

Coca-Cola Zero Açúcar (Zero Sugar) is an evolution of the brand's low-calorie line, designed to offer a taste profile nearly identical to the original Coca-Cola Classic but without sugar. Initially launched as Coca-Cola Zero in 2005, the product was rebranded and reformulated in Brazil and other markets to better reflect its 'Zero Sugar' content. The 'Retornável' (Returnable) labeling on the bottle highlights the Coca-Cola System's commitment to sustainability, encouraging consumers to return glass or durable plastic bottles for cleaning and reuse, thereby reducing plastic waste.

In Brazil, the product is manufactured and distributed through the Coca-Cola Brazil System, which consists of several large regional bottling franchises. These companies operate plants across the country, managing everything from production to local distribution under license from the global parent company. The specific bottle in the image is a common sight in Brazilian retail, part of a circular economy initiative that has been a core strategy for the brand in South America.