Ja! Natürlich

Ja! Natürlich is Austria's largest organic brand, established in 1994 to provide consumers with high-quality, sustainable, and pesticide-free food options. The brand focuses on organic farming practices, animal welfare, and regionality, sourcing the vast majority of its products from Austrian farmers.

While the brand itself is a trademark of REWE International AG, it operates as an umbrella brand for thousands of individual organic products ranging from dairy and meat to fruits, vegetables, and pantry staples. Most products are manufactured and processed within Austria to maintain strict organic standards and support local agriculture, though some specialty items are sourced from other regions where necessary.

Ownership of Ja! Natürlich lies with the REWE Group, a major German retail and tourism cooperative. This global powerhouse ensures that the brand maintains its leadership position in the organic sector while adhering to the rigorous guidelines of the EU organic logo and additional, even stricter, internal standards.