Today Vaseline

Today Vaseline is a private label personal care product offered by the REWE Group. It is specifically formulated as petroleum jelly intended for stressed and strained skin, meeting European pharmaceutical standards as indicated on the label.

While the generic term 'Vaseline' was originally a brand name owned by Unilever, it is frequently used in German-speaking markets to describe petroleum jelly. The 'Today' brand is a proprietary label developed by REWE for its discount and supermarket chains to provide affordable personal care alternatives. Production for these private labels typically occurs in various facilities across Europe, primarily within Germany, to serve the local retail market.

REWE Group, based in Cologne, manages the entire lifecycle of the Today brand, ensuring quality control and distribution through its extensive network of stores including REWE and PENNY.