Nestlé Shreddies

Shreddies is a high-fiber, malted whole wheat breakfast cereal that has been a household staple since its creation in 1953. Known for its distinctive lattice shape, the product was originally launched by Nabisco in the United Kingdom and Canada. Over the decades, the brand has become synonymous with wholesome morning energy and is famously associated with its "Knitted by Nannies" marketing campaign in the UK.

The global ownership of Shreddies is split by region. In the United Kingdom and Ireland, the brand is owned by Cereal Partners Worldwide, a joint venture between Nestlé and General Mills, and is commonly marketed under the Nestlé brand name. In Canada, the brand remains under the ownership of Post Consumer Brands. The manufacturing for the European market is primarily concentrated in the United Kingdom, specifically at facilities that have specialized in wheat extrusion for decades.