Made O'Meter
Discover where a brand or product originates
Cif is a globally recognized household cleaning brand, widely credited with revolutionizing the segment when it launched in France in 1965 as an alternative to abrasive scouring powders. Originally known for its effective but gentle cream formula, the brand was developed by the consumer goods giant Unilever.
Today, Cif is a multi-billion dollar brand within Unilever's Home Care division and is sold in over 75 countries. While it is known as Cif in most European markets, it operates under several regional names including Jif (Middle East, Australia), Viss (Germany), and Vim (Canada). The 'Cleanboost' product line represents a modern update to its classic formula, featuring naturally derived cleaning particles and micro-crystalline technology designed to be tough on dirt while remaining safe for modern household surfaces like stainless steel and enamel.
Ownership remains with the British multinational Unilever PLC. Due to its massive global footprint, the brand is manufactured in various locations to serve regional markets; for European distribution, significant production occurs in facilities in Hungary and the United Kingdom.
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